Introducing the Enriched Roots
of Pakistan to the World
Fresh Fru is a family owned business and a part of The Sabri Group of agricultural products encouraging
a complete "hands on" approach to quality control and export facilitation.
Rain or Shine
At Fresh Fru we offer an extensive line of Fresh Fruits & Vegetables in volume all season long. The company aspire to achieve long lasting relationship with its clients based on strong corporate ethics. Our determination encourages us to maintain a strict delivery schedule to successfully cater the client's specific requirements.
Leading Exporters
The combination of experience and resources made Fresh Fru achieve the title of the Leading Exporters. We have a turn over of 15000 to 17000 M.T/Year. Our products are graded to meet international standards, are pure and free from any kind of preservatives.
Experience
For the past forty five years we are specialized in supplying to the commercial food industry and have gained the confidence of Pakistan's produce buyers. Our experience and longevity in the international arena have made us experts in providing food products to importers, distributors and retailers throughout the world including the Far East, Europe, South America, Latin America and the Middle East.
Wholesale
Fresh Fru working as the biggest wholesalers in Karachi Wholesale Fruits & Vegetable Market. Our company collects and distributes produce through sophisticated and experienced post harvest faculties owned. The focus of these operations is efficiency, price, competitiveness and quality. We have the best and reliable supply sources for various products from Pakistan and abroad. We also have a very large distribution network around the world making huge turnover of all food items.
Quality Control and Testing
We are committed to customer's satisfaction through hygiene quality and consistent timely supply of our products. We have a satisfied workforce, who work with full devotion and enthusiasm. Customer orientation, adoption of state-of-the-art technologies, strategic planning and innovation are integral to its thought process and our qualified quality assurance personnel ensure quality checks at every stage of production by carrying our mandatory micro biological tests. These tests are carried out in our in house laboratory and also periodically in government approved external laboratories. We strive for continual improvement to enhance our productivity.
Memberships and Certifications
Fresh Fru has always taken relationship with other traders of the country as a mandatory building step. We are one of the renowned members of the PFVA (All Pakistan Fruit & Vegetable Exporters, Importers and Merchants Association) where we have accreditation from the governments of different countries like Russia, China, Japan e.t.c. We have also represented Pakistan at international exhibitions in Germany, Malaysia and other countries. Our company is always focused on building a good and impressive image of Pakistan on the international level in order benefit the trade of the country and show the world the how great and beneficial the Pakistani agriculture is.